Flomax Commercial

We have just completed the Flomax Pman commercial - a TV, online and print campaign for the TBWA / Paling Walters advertising agency. This was a live action / CGI animated character advert. We were commissioned by soho production company Toast.

The advert was targetting men aged over 45 that have bladder problems.  Flomax was formally a presciption only drug that has now become and over the counter medication.


see the movie here.

The P-man concept was created by the agency to have this annoying P-man character going 'Pee pee' all the time, irritating men who are stuck somewhere in which they are unable make it to the toilet. So for instance the opening scene is a man on a golf course, and the Pman starts jumping around on the golf course irritating him as he is trying to play golf.

We had to create the character P-MAN (which  the TBWA art director had drawn up) and add a new dimension to him, bringing him to life and adding personality to him. Sarah Klan at SquareZero refined the basic character design - which everybody loved and P-man was born. 

The campaign launched on the 31st March - right in the middle of the UEFA Barcelona - Arsenal game - the print was in the daily mail and telegraph all easter weekend as well as featuring in pharmaceutical industry magazines. The campaign should run for up to 3 - 6 months. We also did all the animation on the Pman banners, as well as putting P-man into all the same scenario's for the print campaign at very high resolution.

Olly Tyler - Head of Animation - was the CGI supervisor on the shoot, and the CGI specialist throughout the whole project.

Sarah Klan as well as designing the initial character (Taking it on from the agency designs)  she made 3 x P-man models for the project, so the actors always had a real PMan to focus and interact with.

Jeremy Dunn from Toast - Produced the Commercial and Stuart Fryer directed the commercial.

Jon Ossitt from SquareZero Ltd  was the 3d Animator and compositor who brought P-man to life, with support from modeler Chris Maslen.

View the finished commercial here.