Thursday 20 November 2008

Poppy Day campaign

SquareZero were asked by Toast and ad agency The Gate to create digital signage for the royal British Legion. The campaign features a man created from poppies and this was the first time he appeared in motion away from print. Live action was filmed by the campaign photographer Spencer Rowell and SquareZero's Jon Ossitt created the poppy man in Maya. Olly Tyler composited the sequence in Shake. The sequence went out all across London tube stations on the CBS Cross-Track platform ( XTP ) and also was displayed across the vast screen during the opening period of the new Westfield mega mall in west London.

Monday 17 November 2008

CBeebies pilots on air

We created a journey through a comic book's pages as a title sequence for CBeebies superhero show 'Captain Adorable'. George Cheng designed and animated the sequence using AfterEffects and Photoshop. 

At the same time CBeebies released another pilot with the same star; Justin Fletcher. The show titled 'Humphrey' features Justin driving through the countryside in his Morris Traveller. A design and animation based on children's drawings was created by Sarah Klan and completed alongside captain Adorable.


Tuesday 4 November 2008

U So Daze

We have finally released the pop promo for the song 'U So Daze' by Jason Kealer. This project was made in the summer and is designed and directed by Najma. All animation by the squareZero crew in downtime.

Discovery channel idents

Discovery chose US London and Toast to direct and produce a series of idents which SquareZero post-produced with compositing, grading and animation. The first set of idents were in a Peter Gabriel 'Sledgehammer' style of stop frame animtion. The others including this one shown here had a much more interactive line drawing animation.

Monday 3 November 2008

SquareZero sponsor at Promax awards


We provided our WOWvx 3d graphics design services to the 2008 Promax industry awards. A stand out presentation of animated 3d logos from  the shortlisted participants was put onto two Philips 3d LCD screens in the foyer and reception of the event.