Poppy Day campaign

SquareZero were asked by Toast and ad agency The Gate to create digital signage for the royal British Legion. The campaign features a man created from poppies and this was the first time he appeared in motion away from print. Live action was filmed by the campaign photographer Spencer Rowell and SquareZero's Jon Ossitt created the poppy man in Maya. Olly Tyler composited the sequence in Shake. The sequence went out all across London tube stations on the CBS Cross-Track platform ( XTP ) and also was displayed across the vast screen during the opening period of the new Westfield mega mall in west London.