click here to see her reaction on Eurovision TV. The promo can be seen here.
Thursday 16 May 2013
Zlata through to Eurouvision Final
With the help of SquareZero's pop promo Ukrainian Zlata Ognevich is through to the finals of the Eurovision Song Contest. Looks like we'll be putting on the blue and yellow face paint in support on Saturday then .
click here to see her reaction on Eurovision TV. The promo can be seen here.
click here to see her reaction on Eurovision TV. The promo can be seen here.
Wednesday 8 May 2013
British holograms will be star attraction at Abba Museum
SquareZero has updated its holographic representations of Bjorn, Agnetha, Benny and Frida ready for them to take centre stage at the Abba Museum, which opened in Stockholm this week.
SquareZero previously created holograms to tour as part of the Abbaworld Touring Exhibition, but the new holograms will be even more lifelike than their previous incarnations, having been created using advanced motion capture techniques, followed by full CGI builds and rigging in 3D. Fans will be able to perform alongside the band in the museum, and performances with the SquareZero holograms will be captured and stored on the interactive tickets, which can be accessed remotely post visit.
The award-winning creative company spent nearly a year researching and animating to create the installation, which is expected to be one of the museum’s most popular attractions.
Ismail Hanif, chairman at SquareZero, commented: “Creating a holographic representation of one of the world’s biggest bands is a dream brief, so we were thrilled to lead the process. The holograms have been a fantastic success while on tour, so it makes perfect sense for them to be given a permanent home at the Abba museum in Stockholm”
Ingemarie Halling, curator at ABBA The Museum, commented: "Having seen the happy faces of our visitors up on stage with the ABBA holograms, I believe that the holographic technique is about to change the whole scene for museums and big touring exhibitions, allowing exhibitors to tell a story in a brand new way, whether that be you acting a scene together with Marilyn Monroe or discovering the ocean with Cousteau… the fantasy is the limit, and the guys and the girls working at Square Zero are up for it, I’m sure!"
The museum opened on Tuesday 7 May 2013.
A filmed tour of the museum by the Guardian's Alex Petridis is here - the holograms are at 2.30 in
SquareZero previously created holograms to tour as part of the Abbaworld Touring Exhibition, but the new holograms will be even more lifelike than their previous incarnations, having been created using advanced motion capture techniques, followed by full CGI builds and rigging in 3D. Fans will be able to perform alongside the band in the museum, and performances with the SquareZero holograms will be captured and stored on the interactive tickets, which can be accessed remotely post visit.
The award-winning creative company spent nearly a year researching and animating to create the installation, which is expected to be one of the museum’s most popular attractions.
Ismail Hanif, chairman at SquareZero, commented: “Creating a holographic representation of one of the world’s biggest bands is a dream brief, so we were thrilled to lead the process. The holograms have been a fantastic success while on tour, so it makes perfect sense for them to be given a permanent home at the Abba museum in Stockholm”
Ingemarie Halling, curator at ABBA The Museum, commented: "Having seen the happy faces of our visitors up on stage with the ABBA holograms, I believe that the holographic technique is about to change the whole scene for museums and big touring exhibitions, allowing exhibitors to tell a story in a brand new way, whether that be you acting a scene together with Marilyn Monroe or discovering the ocean with Cousteau… the fantasy is the limit, and the guys and the girls working at Square Zero are up for it, I’m sure!"
The museum opened on Tuesday 7 May 2013.
A filmed tour of the museum by the Guardian's Alex Petridis is here - the holograms are at 2.30 in
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| Click on movie to see the Dancing Queen movie |
Animated elevator pitches
How do you put your elevator pitch onto a website ?
We have seen an increase in video explainers on many a website. SquareZero has been providing animated and engaging digital promos for online brands. As a recently appointed patron of the International Video and Communications Association SquareZero outlined this emerging trend and other recent work in a recent focus news article. Read the full article on the IVCA website.
We have seen an increase in video explainers on many a website. SquareZero has been providing animated and engaging digital promos for online brands. As a recently appointed patron of the International Video and Communications Association SquareZero outlined this emerging trend and other recent work in a recent focus news article. Read the full article on the IVCA website.
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| click on image to read about Unii.com our latest explainer web animation |
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