SquareZero provided spectacular video content for a Musion Eyeliner holographic projection at the Barwa Real Estate at Qatar Property Investment Forum in Qatar at the end of November 08.
Occupying the largest exhibition space, 'Urjuan, a modern city that represents Qatar's rapid economic growth and its efforts to preserve its cultural heritage ' is set to offer more than 24,500 housing units consisting of a beachfront luxury hotel and resort, and luxurious apartments, which can accommodate over 63,000 residents.
The 5.5 million square metre city themed development also includes a shopping mall, souks, leisure facilities, open gardens, tourist attractions, a G+12 business hotel and an 18-hole specialty golf course with private villa golf estates.
SquareZero used 3d animation in a swirling design of old and new buildings representing the modern new developments and the country's cultural past. Swirling ribbons of colour promoted a celebratory feel and other impressive CG elements contributed to give a feeling of a landmark event. The movie was tailor made for the Musion holographic projection technique - for which SquareZero are the principle content and media providers. Design was by our creative director Najma Bhatti and Jonson Jewell was the lead animator.
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