Wednesday, 30 May 2012

Martini Royale


During the last few weeks we created the holographic centrepiece for the launch of a search for the face of Martini Royale.
As hundreds of girls lined up for the live casting, real girls performed alongside our holographic
talent at the press and star studded event at The Design Museum.

See the event here:

Friday, 18 May 2012

Dita Von Teese strips in Laboutin hologram






Christian Louboutin’s sensational retrospective comes alive with a Musion holographic performance from Dita Von Teese

London, UK – On the 30th April, Musion and SquareZero will help mark the beginning of a ten week, spectacular exhibition from designer Christian Louboutin and The Design Museum. Dedicated to design and architecture, the world leading museum will commemorate over two decades of Louboutin’s career in the first UK exhibition dedicated to the iconic shoe designer. With the event drawing on his creative concepts and inspirations, in a thematic rather than chronological format, it will offer visitors a truly unique experience.

The Design Museum has enlisted the help of holographic leader Musion, and SquareZero for content to create the museum’s first ever holographic installation. To illustrate one of his early design inspirations, the showgirl, the ‘queen of burlesque’ Dita Von Teese, will be turned into a three dimensional holographic performance.

Taking centre stage, the breathtaking vision involves Ms Von Teese’s unmistakeable silhouette morphing from an oversized Christian Louboutin shoe before proceeding to dance around the stage. The performance concludes with Dita Von Teese transforming back into the elegant stiletto.

Square Zero providing special effects and animation. A video explaining how the holographic projection was created will be shown alongside the installation at the exhibition.

SquareZero's Najma Bhatti discusses the hologram in the making of documentary

Thursday, 2 February 2012

Lana del Rey promo for TV and cinema


SquareZero's latest animation and post has been for the cinema and tv ad for Lana Del Rey's highly anticipated debut album Born to Die.
Produced by Love Commercials, the spot was also directed by SquareZero's Najma Bhatti.

Wednesday, 4 January 2012

Google Green Search Trends


We were asked by Google Green to make this video to highlight some of the top green searches of 2011. A 3d animation of polaroid style photos was created in Maya by Shyam Vyda and Olly Tyler. The animation managed 450,000 hits on YouTube in just the first month.

Thursday, 24 November 2011

Recruiting at SquareZero

We are recruiting for various roles now and into the new year. We are interested in meeting potential employees or freelancers and request that if you are interested in working here that you send us CV's and links to your work. We are interested in receiving details from experienced producers, designers, animators, technical directors, compositors as well as graduates. There are more details on vacancies and how to join our team here.

Wednesday, 23 November 2011

Lion King in 3d

We recently made another call to action promo for Disney. This time it was to promote the recent re-release of the Lion King which has been brought out in 3d. The job required editing Lion King footage mixed with some 3d graphics and a special shoot of two kids singing. The spots will appear on air across Disney's channels.


Russian Airline's 20th Anniversary

Alexander Fedorko of One More Group in Russia commissioned SquareZero to make content graphics for a holographic presentation celebrating the 20th anniversary of the airline Transaero. The airline are the second largest in Russia and ranked eighth in the world for traffic volume. The event was on the 5th of November in Russia and as a focal entertainment the holographic movie played to huge crowd of invited guests. The content was concerned with displaying the history and success of the airline using 3d animations of many of its Boeing jets alongside video footage and many other graphics to give the visitors an exciting overview of the company. 




Monday, 31 October 2011

Cetaphil skin cream TV commercial

SquareZero's Jonson Jewell and Olly Tyler completed post production on Toast's latest production of the Cetaphil skin care lotion. The work consisted of facial morphs and backgrounds being composited in Nuke.