Thursday, 21 March 2013

Pop promo for Eurovision 2013




The UK might have a questionable history at the Eurovision Song Contest, but the country is already in with a chance of glory in 2013 as SquareZero has been tasked with creating a unique video for with Ukrainian starlet Zlata Ognevich.

We were asked to create an immersive animation for Zlata’s entry, Gravity, which will be performed at the Eurovision Finals in Malmo, Sweden in May.  After years of Eurovision disappointment, the British fans will have something to celebrate as the work of our Shoreditch-based outfit flies the flag for British design.

Square Zero, the award winning digital and 3D hologram content providers, previously scored a hit with another Eurovision favourite ABBA.

see the promo on YoutTube here.











Ismail Hanif, chairman of Square Zero, commented: “The decision to team up with Zlata was an obvious choice for us.  The Eurovision song contest is a fantastic opportunity to showcase Square Zero’s work in front of the whole of Europe, and we are confident that Ukraine and the UK will both have something to cheer about in Malmo come finals night!”

Viktoria Nekrasova, director for Zlata, commented: “It has been a tremendously creative and exciting experience working with the Square Zero team and this video really enhances Zlata's wonderful performance of Gravity.”

The Eurovision song contest will take place over 4 days, 14-18 May in Malmo, Sweden

Square Zero would like to thank producer Jamie Bourne and creative director Najma Bhatti for their work on this video.





About SquareZero
SquareZero is a digital motion graphics company for the creation of broadcast titles, special effects and character animation.

About Zlata Ognevich
Zlata Ognevich is an award-winning Ukrainian singer, and has been selected to represent Ukraine in the Eurovision Song Contest 2013 in Malmö, with the song Gravity.

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