The UK might have a questionable history at the Eurovision Song Contest, but the country is already in with a chance of glory in 2013 as SquareZero has been tasked with creating a unique video for with Ukrainian starlet Zlata Ognevich.
We were asked to create an immersive
animation for Zlata’s entry, Gravity, which will be performed at the Eurovision
Finals in Malmo, Sweden in May.
After years of Eurovision disappointment, the British fans will have
something to celebrate as the work of our Shoreditch-based outfit flies the
flag for British design.
Square Zero,
the award winning digital and 3D hologram content providers, previously scored
a hit with another Eurovision favourite ABBA.
see the promo on YoutTube here.
see the promo on YoutTube here.
Ismail
Hanif, chairman of Square Zero, commented: “The decision to team up with Zlata
was an obvious choice for us. The
Eurovision song contest is a fantastic opportunity to showcase Square Zero’s
work in front of the whole of Europe, and we are confident that Ukraine and the
UK will both have something to cheer about in Malmo come finals night!”
Viktoria
Nekrasova, director for Zlata, commented: “It has been a tremendously creative
and exciting experience working with the Square Zero team and
this video really enhances Zlata's wonderful performance of Gravity.”
The
Eurovision song contest will take place over 4 days, 14-18 May in Malmo, Sweden
Square Zero
would like to thank producer Jamie Bourne and creative director Najma Bhatti
for their work on this video.
About SquareZero
SquareZero
is a digital motion graphics company for the creation of broadcast titles,
special effects and character animation.
About Zlata Ognevich
Zlata
Ognevich is an award-winning Ukrainian singer, and has been selected to
represent Ukraine in the Eurovision Song Contest 2013 in Malmö, with the song
Gravity.
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