Sominex is a night time sleep aid and the commercial airs this week. The spot features a group of bored redundant sheep who no longer need to be counted because Sominex is doing their job more effectively. SquareZero were asked by production company Toast to create the sheep and place them into the various night time live action settings. Sarah Klan did all design and animation on the project with some added assistance from Jon Ossitt with the 3d packshot and in the compositing stages. The project was conceived by Nolan Willis of agency Sudler London for the client Actavis. Click here to view the commercial
1 comment:
Great advert - saw it earlier.
The sheep characters are fab!
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