Wednesday 30 May 2012

Martini Royale


During the last few weeks we created the holographic centrepiece for the launch of a search for the face of Martini Royale.
As hundreds of girls lined up for the live casting, real girls performed alongside our holographic
talent at the press and star studded event at The Design Museum.

See the event here:

Friday 18 May 2012

Dita Von Teese strips in Laboutin hologram






Christian Louboutin’s sensational retrospective comes alive with a Musion holographic performance from Dita Von Teese

London, UK – On the 30th April, Musion and SquareZero will help mark the beginning of a ten week, spectacular exhibition from designer Christian Louboutin and The Design Museum. Dedicated to design and architecture, the world leading museum will commemorate over two decades of Louboutin’s career in the first UK exhibition dedicated to the iconic shoe designer. With the event drawing on his creative concepts and inspirations, in a thematic rather than chronological format, it will offer visitors a truly unique experience.

The Design Museum has enlisted the help of holographic leader Musion, and SquareZero for content to create the museum’s first ever holographic installation. To illustrate one of his early design inspirations, the showgirl, the ‘queen of burlesque’ Dita Von Teese, will be turned into a three dimensional holographic performance.

Taking centre stage, the breathtaking vision involves Ms Von Teese’s unmistakeable silhouette morphing from an oversized Christian Louboutin shoe before proceeding to dance around the stage. The performance concludes with Dita Von Teese transforming back into the elegant stiletto.

Square Zero providing special effects and animation. A video explaining how the holographic projection was created will be shown alongside the installation at the exhibition.

SquareZero's Najma Bhatti discusses the hologram in the making of documentary