Today’s live London fashion week event, which is being produced by Nineteen Fifteen Productions for Burberry - will be transmitted in 3d to events especially set up in top fashion cities: Dubai, Paris, New York, LA and Tokyo.
These cities will have special screens at each venue, which will be tailor made for the event. Each guest will have a pair of 3D glasses and be able to see engaging 3D close ups of the fabrics and designs.
Nineteen Fifteen commissioned Squarezero Ltd, to design the opening stereoscopic sequence of titles and in prog graphics; which introduces both the brand and the host country it is specifically being broadcast to.
Squarezero’s Creative Director Najma Bhatti worked closely with Burberry’s lead creative David Hudson, as it was imperative that the Burberry Brand was represented in exactly the right way.
East London company, SquareZero were commissioned to create this groundbreaking content, as they have been increasingly working in both Stereoscopic and auto-stereoscopic 3D, since the 2006 launch of the new Toyota Auris. This innovative and eye catching promotional tour, saw the new Toyota Auris broadcast in 3D throughout a range of shopping centres - utilising the Phillips Auto-stereoscopic screens (essentially 3d without glasses).
Since then, SquareZero have been pioneering developments in stereo 3d, working with brands such as: Toyota, Bosch, Western Geco, Nineteen Fifteen’s “Kylie Minogue 3D concert” and now the World’s first 3d stereoscopic fashion show for Burberry.
The world really is embracing all that is 3D, and SquareZero are proud to be at the animation front of this exciting new movement, working alongside Vicki Betihavas and the team at Nineteen fifteen.
