iD3 is an interactive Film, featured on the Doritos website for 6 months in 2009. Upset TV, specialists in interactive entertainment, have written, directed and created the adventure, with Rehab Studios responsible for the interactive production. AMV BBDO have provided digital planning and consultancy. SquareZero were called upon to grade, chroma key and track shots. The promotion is being supported with outdoor and online media; and a heavyweight PR campaign.
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