Animated sheep commercial for Sominex

Sominex is a night time sleep aid and the commercial airs this week. The spot features a group of bored redundant sheep who no longer need to be counted because Sominex is doing their job more effectively. SquareZero were asked by production company Toast to create the sheep and place them into the various night time live action settings. Sarah Klan did all design and animation on the project with some added assistance from Jon Ossitt with the 3d packshot and in the compositing stages. The project was conceived by Nolan Willis of agency Sudler London for the client Actavis. Click here to view the commercial

Flomax Commercial Wins IPA Best of Health Award

SquareZero are proud to announce that the ubiquitous P Man has won an IPA Best of Health award in the 'consumer, film' category. The commercial was directed by Stuart Fryer and created by leading healthcare agency TBWA\Paling Walters. The live action sequences were filmed on location in the UK and South Africa, with 3D character animation and compositing by Square Zero. Congratulations to everyone who was a part of this successful product launch.

The production company on this project was Toast.

More about the Pman commercial here.

SquareZero makes hologram of Paul Arden for Saatchi & Saatchi

We are proud to announce that we've used our expertise in a live hologram production for Saatchi & Saatchi’s Nothing is Impossible New Directors’ Showcase 2010, celebrating the event’s 20th year at Cannes Lions Festival.

Square Zero created live holograms to present proceedings at the event – which has become one of the most popular events during the Cannes Lions Festival. Re-created in holographic form were Richard Myers, who is Saatchi & Saatchi’s Creative Director for Global Culture, and the late Paul Arden, former Executive Creative Director of Saatchi & Saatchi London, who introduced the first ever New Directors’ Showcase back in 1991. Despite sadly passing away in 2008, Square Zero has now enabled him to present again two years later.

Square Zero used cutting-edge technology and Musion® Systems projection to create the holograms for the showcase. The project’s director was Najma Bhatti, an award-winning director at SquareZero whose previous projects at the company include the holographic CGI recreation of Abba for the Abba World Exhibition. She is director and art director at Square Zero, leading the team on animation projects, stereoscopic 3D and auto stereoscopic, holographic content, music videos and commercials.

Vicky Godfrey, also SquareZero company director, was the producer on the Nothing is Impossible hologram, bringing her extensive experience in the field to the project, having also produced the Frank Sinatra hologram for Simon Cowell’s 50th birthday celebrations.

Animation and visual effects artist was SquareZero’s Jonson Jewell.


Square Zero specializes in 3D production, live holograms, live action and animation music promos, and virtual reality technology. Credits include the Frank Sinatra Hologram for Simon Cowell’s 50th birthday party and 3D stereoscopic content for well known brands including Burberry for London Fashion Week show and a Vauxhall Astra interactive commercial for TRO. Square Zero has also recently won a Gold IVCA Award in the External Interactive Media category, for their groundbreaking work on the launch of the new Vauxhall Astra – a 360 degree Virtual Reality Experience and interactive viral campaign.

Pepsi screen animations for Delhi airport

Sarah at SquareZero completed some bold and  bright animation promoting Pepsi for digital signage Installed at Terminal D, New Delhi.

The project was commisioned by Indian outdoor advertising specialists Seven Degrees Advertising Solutions.

Vicky interviewed in Raedar media news bulletin

Vicky Godfrey is Partner and Company Director at SquareZero,
who specialize in 3D production, live holograms, animation and virtual reality technology; they have recently won a Gold IVCA award for their interactive and virtual reality work for Astra. Raedar asked Vicky what lessons she has learned from the twists and turns of her career to date.

read the full article
Raedar homepage

Flomax Commercial

We have just completed the Flomax Pman commercial - a TV, online and print campaign for the TBWA / Paling Walters advertising agency. This was a live action / CGI animated character advert. We were commissioned by soho production company Toast.

The advert was targetting men aged over 45 that have bladder problems.  Flomax was formally a presciption only drug that has now become and over the counter medication.


see the movie here.

The P-man concept was created by the agency to have this annoying P-man character going 'Pee pee' all the time, irritating men who are stuck somewhere in which they are unable make it to the toilet. So for instance the opening scene is a man on a golf course, and the Pman starts jumping around on the golf course irritating him as he is trying to play golf.

We had to create the character P-MAN (which  the TBWA art director had drawn up) and add a new dimension to him, bringing him to life and adding personality to him. Sarah Klan at SquareZero refined the basic character design - which everybody loved and P-man was born. 

The campaign launched on the 31st March - right in the middle of the UEFA Barcelona - Arsenal game - the print was in the daily mail and telegraph all easter weekend as well as featuring in pharmaceutical industry magazines. The campaign should run for up to 3 - 6 months. We also did all the animation on the Pman banners, as well as putting P-man into all the same scenario's for the print campaign at very high resolution.

Olly Tyler - Head of Animation - was the CGI supervisor on the shoot, and the CGI specialist throughout the whole project.

Sarah Klan as well as designing the initial character (Taking it on from the agency designs)  she made 3 x P-man models for the project, so the actors always had a real PMan to focus and interact with.

Jeremy Dunn from Toast - Produced the Commercial and Stuart Fryer directed the commercial.

Jon Ossitt from SquareZero Ltd  was the 3d Animator and compositor who brought P-man to life, with support from modeler Chris Maslen.

View the finished commercial here.

Hannah 'I Believe'

London March 30th 2010
International artist Hannah launches her new chart topping single “I believe in you” with a must see 3D animated live action video. The song has gone straight to Number One in the dance charts. Hannah, who is competing with the likes of Lady Gaga on the dance charts, approached SquareZero three weeks ago – requesting a video with a difference.
Director Najma Bhatti swiftly came up with the concept of Hannah flying into space (in her 3d animated spaceship) and landing on a lonely grey planet-filled with 2d animated aliens who, soon welcome the brightness Hannah injects into their lives, through her infectious music.
As the song progresses we soon see the changes this encourages in her animated friends. Rainbows are created, alien DJ’s start spinning awesome dance tunes and aliens fall in love.
Since launching, the single has shot straight up the charts, understandably Hannah was thrilled: “I can’t believe my eyes! I’m looking at today’s Music Week and my new single...’I Believe In You’ is the highest NEW entry on Upfront Club Chart; and the position is number 8 - that is just FANTASTIC!!!”
And since then it has creeped up to number one;as reported on Monday the 29th of March by Hannah “OH WOW!!! My new single "I Believe In You" on UK Music Week Upfront Club Chart...coming in at no 1!! I'm speechless... WOW!!!”
Snowdog records began the pitch process, by sending Hannah’s track out, and inviting a range of top flight directors and companies to submit their ideas. The brief was for the video to reflect the tracks inherent sense of positivity and lightness. Snowdog wanted a video with which to lift clubbers’ moods after one of the UK’s longest and greyest winters.

IVCA Gold Award for Astra

Vicky holding the award here with director Phil Hawkins and agency TRO, who went to the IVCA awards and picked up our Gold for the Vauxhall Astra Interactive Trailer campaign. The trailer was the winner in the External Interactive Media category. SquareZero produced live action and post for the virtual reality style test drive of the Astra. We have a full account of the project on our blog here.