Greatest Hits TV ad for Bon Jovi

Najma Bhatti, a lead director at LOVE Commercials and award-winning production company, Square Zero, has directed an innovative TV commercial for the release of Bon Jovi’s Greatest Hits album. The ad is produced by LOVE Commercials and the post production, animation work and CGI was done by the team at Square Zero. The commercial celebrates the band’s momentous career and draws on its broad fanbase and universal appeal. See the spot here.

Filmed in New York, the TVC features Bon Jovi performing in a series of different rooms, executed by shooting the band against a green screen, allowing them to be composited into the different scenes, each laden with detail to represent the diversity of the band’s catalogue. Pausing in each room to sing a different track, when Jon Bon Jovi enters the final room, the walls suddenly rise up becoming relay screens and the whole space transforms into a fan-filled stadium. This final scene was shot using a combination of green screen and a 3D stage setup placed in existing crowd footage that was multiplied and layered to create a sense of scale.

In order to be able to produce shorter international versions, Jon Bon Jovi’s walk was timed and synchronised to generate a modular piece, allowing footage from each room to be joined together in different orders. Square Zero then handled the CGI-heavy commercial’s animation and post-production process.

Najma Bhatti, Director, Square Zero, says “We wanted the concept to reflect the band’s legendary career and huge fanbase – symbolised by the journey through the rooms and culminating in a huge event to echo the Greatest Hits. Working closely with LOVE Commercials, who coordinated the shoot, we used cutting edge CGI to produce the stadium scene finale. Creating a genuine flexible collection of completed footage was also key during the post production process, so it could be arranged and reordered as required. We were delighted to be invited to work on this project, using our technical expertise to stamp a mark in rock history. ”

The Bon Jovi – Greatest Hits TVC was directed by Najma Bhatti, an award-winning director at SquareZero whose previous projects at the company include the acclaimed ‘Nothing is Impossible’ hologram for the 20th Saatchi & Saatchi New Directors’ Showcase at Cannes Lions 2010.

See the spot here.

Holograms in Nigeria - Mobitel and Afromedia

SquareZero produced animations and composites for two concurrent Musion hologram celebrations in Nigeria last month. Prominent Nigerian companies Afromedia and Mobitel were celebrating events with holographic presentations in a year which sees Nigeria's Fiftieth anniversary of independence. Afromedia is the largest provider of billboard advertising and was also celebrating it's 50th anniversary. Mobitel is one of the country's principal mobile phone and telecoms companies and they were celebrating rebranding of the business.

Recruiting at SquareZero

We are recruiting for various roles now and into the new year. We are interested in meeting potential employees or freelancers and request that if you are interested in working here that you send us CV's and links to your work. We are interested in receiving details from experienced producers, designers, animators, technical directors, compositors as well as graduates. There are more details on vacancies and how to join our team here.

The Dustbunnies

Sarah, Vicky and Alexi are recently back from the Cartoon Forum in Hungary where they have been promoting our animated series concept.


The Dust Bunnies are a group of cute little bunnies that live under the sofa in a nice old granny's house. They are made of fluff that collects on the carpet from her knitting. They are always having fun and adventures with things they find under the sofa, like crayons or beads that Granny and her untidy grandchildren leave behind. 


This is a proposal for a children's pre-school series which SquareZero is developing.Full information with designs and the Dustbunnies proposal bible can be seen on our Dustbunnies microsite.

click on picture to view movie.

Animated sheep commercial for Sominex

Sominex is a night time sleep aid and the commercial airs this week. The spot features a group of bored redundant sheep who no longer need to be counted because Sominex is doing their job more effectively. SquareZero were asked by production company Toast to create the sheep and place them into the various night time live action settings. Sarah Klan did all design and animation on the project with some added assistance from Jon Ossitt with the 3d packshot and in the compositing stages. The project was conceived by Nolan Willis of agency Sudler London for the client Actavis. Click here to view the commercial

Flomax Commercial Wins IPA Best of Health Award

SquareZero are proud to announce that the ubiquitous P Man has won an IPA Best of Health award in the 'consumer, film' category. The commercial was directed by Stuart Fryer and created by leading healthcare agency TBWA\Paling Walters. The live action sequences were filmed on location in the UK and South Africa, with 3D character animation and compositing by Square Zero. Congratulations to everyone who was a part of this successful product launch.

The production company on this project was Toast.

More about the Pman commercial here.

SquareZero makes hologram of Paul Arden for Saatchi & Saatchi

We are proud to announce that we've used our expertise in a live hologram production for Saatchi & Saatchi’s Nothing is Impossible New Directors’ Showcase 2010, celebrating the event’s 20th year at Cannes Lions Festival.

Square Zero created live holograms to present proceedings at the event – which has become one of the most popular events during the Cannes Lions Festival. Re-created in holographic form were Richard Myers, who is Saatchi & Saatchi’s Creative Director for Global Culture, and the late Paul Arden, former Executive Creative Director of Saatchi & Saatchi London, who introduced the first ever New Directors’ Showcase back in 1991. Despite sadly passing away in 2008, Square Zero has now enabled him to present again two years later.

Square Zero used cutting-edge technology and Musion® Systems projection to create the holograms for the showcase. The project’s director was Najma Bhatti, an award-winning director at SquareZero whose previous projects at the company include the holographic CGI recreation of Abba for the Abba World Exhibition. She is director and art director at Square Zero, leading the team on animation projects, stereoscopic 3D and auto stereoscopic, holographic content, music videos and commercials.

Vicky Godfrey, also SquareZero company director, was the producer on the Nothing is Impossible hologram, bringing her extensive experience in the field to the project, having also produced the Frank Sinatra hologram for Simon Cowell’s 50th birthday celebrations.

Animation and visual effects artist was SquareZero’s Jonson Jewell.


Square Zero specializes in 3D production, live holograms, live action and animation music promos, and virtual reality technology. Credits include the Frank Sinatra Hologram for Simon Cowell’s 50th birthday party and 3D stereoscopic content for well known brands including Burberry for London Fashion Week show and a Vauxhall Astra interactive commercial for TRO. Square Zero has also recently won a Gold IVCA Award in the External Interactive Media category, for their groundbreaking work on the launch of the new Vauxhall Astra – a 360 degree Virtual Reality Experience and interactive viral campaign.

Pepsi screen animations for Delhi airport

Sarah at SquareZero completed some bold and  bright animation promoting Pepsi for digital signage Installed at Terminal D, New Delhi.

The project was commisioned by Indian outdoor advertising specialists Seven Degrees Advertising Solutions.