Another busy September

This month we have been working on a mix of projects - there is a broadcast title sequence, some web branding and 3d augmented reality iphone app. For our Musion content there have been a couple of holographic pitches for international clients as well as some in house development work. Also happening are a series Aftereffects projects for two clients which we will reveal as soon as they allow us.. watch this space.

Studio scrum

Robbie Paul, rugby league superstar pays a visit to SquareZero after making his West End book launch and radio interview. He's the one chewing on one of Ismail's sherbert fountains alongside SquareZero's fellow Kiwi and VFX superstar Jonson Jewell on the far left.

Under New Management

We are excited to tell you that SquareZero is now under new ownership and will continue to provide some great design, animation and production for film, TV web & 3-D platforms.

We will still be delivering a great service from our production studio in Shoreditch, London. Even more importantly we have been able to keep most of the team so you will be dealing with the people you know.

SquareZeros’s new owner is Ismail Hanif and he brings with him a wider team which includes MG Studios Inc and 3D Eye Solutions Inc. This provides us with greater breadth to our offer including experience of Hollywood releases and campaigns.

We will be letting you know more over the coming weeks as some key appointments and further announcements come together at SquareZero.

If you have any questions relating to this change of ownership then we would be happy to answer them so please give us a call or drop me a line.

Olly Tyler MD and founder partner of SquareZero

Sarah, Dave, Jonson, Dan, Olly, George, Ismail with Sherbert Fountains

Over this summer of sports, our talented runner Amit Vadher has been busy working on these striking 3d images of Olympic heroes. Created at SquareZero using Maya he used photo references to pose and render a 3d figure model in this distinctive polygon render style.

Martini Royale

During the last few weeks we created the holographic centrepiece for the launch of a search for the face of Martini Royale.

As hundreds of girls lined up for the live casting, real girls performed alongside our holographic
talent at the press and star studded event at The Design Museum.

See the event here:

http://www.youtube.com/watch?v=1lAXxDvJehY

Dita Von Teese strips in Laboutin hologram

Christian Louboutin’s sensational retrospective comes alive with a Musion holographic performance from Dita Von Teese

London, UK – On the 30th April, Musion and SquareZero will help mark the beginning of a ten week, spectacular exhibition from designer Christian Louboutin and The Design Museum. Dedicated to design and architecture, the world leading museum will commemorate over two decades of Louboutin’s career in the first UK exhibition dedicated to the iconic shoe designer. With the event drawing on his creative concepts and inspirations, in a thematic rather than chronological format, it will offer visitors a truly unique experience.

The Design Museum has enlisted the help of holographic leader Musion, and SquareZero for content to create the museum’s first ever holographic installation. To illustrate one of his early design inspirations, the showgirl, the ‘queen of burlesque’ Dita Von Teese, will be turned into a three dimensional holographic performance.

Taking centre stage, the breathtaking vision involves Ms Von Teese’s unmistakeable silhouette morphing from an oversized Christian Louboutin shoe before proceeding to dance around the stage. The performance concludes with Dita Von Teese transforming back into the elegant stiletto.

Square Zero providing special effects and animation. A video explaining how the holographic projection was created will be shown alongside the installation at the exhibition.

SquareZero's Najma Bhatti discusses the hologram in the making of documentary

Lana del Rey promo for TV and cinema

SquareZero's latest animation and post has been for the cinema and tv ad for Lana Del Rey's highly anticipated debut album Born to Die.

Produced by Love Commercials, the spot was also directed by SquareZero's Najma Bhatti.

Google Green Search Trends

We were asked by Google Green to make this video to highlight some of the top green searches of 2011. A 3d animation of polaroid style photos was created in Maya by Shyam Vyda and Olly Tyler. The animation managed 450,000 hits on YouTube in just the first month.